To best solve these challenge I implore the double diamond process. I first try as much to understand how the competitors in the space and how they are currently tackling the challenges, what their customers have to say about their approach and the service overall.

After research and synthesizing the findings, I researched and talk to people that fit our target audience to best understand their needs so I can tailored the product experience accordingly.

I sketch and tested the design with the team, asking for random feedback and sort loopholes that might emerge in the flow. After this I proceed to curating highfidelity designs

I tested specific wireframe, and flows with the potential customer and some of my team to validate the intuitiveness of the solution. Feedback warranted further simplification of user flows and clarification of system feedback. Overall there where lot's of questions and stuff in the iteration backlog when I am done with the testing.

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