Gomoney was experiencing a high drop-off rate during user registration process,
indicating potential user experience issues and friction points that hindered smooth onboarding.
The goal was to identify these pain points, optimize the process, and enhance user engagement to improve conversion rates.
The problem involved bringing in key stakeholders and cross-functional teams from the early stages of the project to
fosters collaboration and ensures a holistic approach to the design and implementation of the solution.
Lead Product Designer
Product Design, Planning, UI Development
2021 — 2022